The Rural/Urban Dichotomy
There are vast differences between the values of the rural and urban dwellers.

The majority of the whites living in rural areas are Afrikaner farmers who are descended from the Calvinists. Their views on the world are sometimes narrow. At the same time they value human decency over materialism. City dwellers live life in the fast lane, which affects their outlook.

People from Johannesburg can quite often be regarded as having materialistic values, and being more interested in what you own rather than who you are. They prefer to see themselves as urbane and their country cousins as less sophisticated. 

People from Cape Town are very proud of their city, and often appear to have a superior attitude about their city versus the rest of the country. Family ties, long-term friendships and social standing are all important to Capetonians.

The many rural black communities are still rooted in the traditions of their heritage, whereas the increasingly urban black community combines their roots with the urban environment and international influences that surround them.